Access to same software

When everyone has access to the same tools …

then having a tool isn’t much of an advantage. The industrial age, the age of scarcity, depended in part on the advantages that came with owning tools others didn’t own. Time for a new advantage. It might be your network, the connections that trust you. And it might be your expertise. But most of all, I’m betting it’s your attitude. 

- Seth Godin

This is so true. We run our businesses using a variety of tools. The 2 latest tools that I have been using for Brightpod are and Kissmetrics. They help me understand our users and make better decisions. I am sure other people use these tools also. We all now have the power to view our conversion funnel and see important metrics related to our business. What will differentiate one business from the other is the product, UI, business decisions and most importantly what we believe in. Software, cloud storage, hosting etc. are all becoming commodities.