Content is still king
As everyone moves their online strategy to social media, this space is going to get commoditized and noisy. What is going to differentiate one biz from the other is their message a.k.a content. Content has and will always be king. Social media, just like billboards (one-way though) is a transportation mechanism to get your message through.
You will see results only if your content is worth engaging with. So, go out and produce some amazing content. You will automatically see your social media strategy at work.
