Doing things in context

I can spend a whole day just reading articles, blog posts and answers on Quora. There are so many topics to read about. I often catch myself bouncing between different topics and I keep telling myself that this is just so not productive. At the end of my reading sprint I just don’t know what I read about. It is like eating a buffet and trying to cramp every thing on your dish. You did consume the food but you feel like shit.

However, I recently have starting reading and doing things in context of my current project(s). For example, during the Brightpod launch I would filter out all information that were NOT related to:

  • how a launch should be done

  • successful and failed product launches

  • what to expect from a launch

  • how to get in touch with bloggers

  • getting things ready for the launch

  • should you send a press release?


Since we have launched my current project is to work with my marketing manager to bring in relevant traffic and manage the conversion funnel. For this I would filter out all information that is NOT related to:

  • Online marketing channels

  • b2b SaaS conversion metrics

  • How to increase traffic and growth

  • Building the right landing page


Get the point? Working in context helps me focus. I have also found that I easily digest a piece of content that is in context with what I am doing - maybe, because I am thinking about it and my mind is already on a similar wavelength.