sahil parikh's work+life stream - Filed under 'analytics'

January 25, 2010

Bounce Rate

Bounce rate is an important metric to help you analyze your website traffic. Studying bounce rates on various website pages can help you fine tune those pages, fix leaks (people dropping out of those pages) and increasing conversion rates (if you have a registration or a signup form). I did a quick poll with a few startup folks and this is what we came up with - average bounce rates are 30% and anything above 50% is bad and below 20% is awesome. In addition, bounce rates depends on your industry so don't compare apples to oranges. The bounce rate for a recipie blog will be very different from an e-commerce site that sells recipie books.

Additionally, I wanted to share some pretty interesting articles that I read today...

http://googleblog.blogspot.com/2009/02/stop-bouncing-tips-for-website-success.html

http://www.maine-seo.com/analytics/what-is-a-good-bounce-rate-in-google-analytics

http://www.mpdailyfix.com/bounce-rate-sexiest-web-metric-ever/

http://www.pathmarketing.com/overwhelmed-with-google-analytics-10-must-know-reports

http://www.theorganicseo.com/seo-software-tools/whats-an-average-or-typical-bounce-rate.html

Filed under // analytics website

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January 18, 2010

CEO interview: an insider's look at SaaS vs. on-premise software

The first key metric that’s important to a company like Carbonite is “cost of acquisition.” Since the average customer only pays about $50 per year, we must contain costs associated with acquiring new customers. Even small changes in this metric can dramatically change the company’s profitability.

“Retention,” or how many customers renew their subscription from one year to the next, is the other key metric. Managing retention requires a sophisticated stream of communications with the customer to ensure he or she is happy throughout the lifecycle.

via blogs.zdnet.com

Two of the most important metrics in a SaaS company. You keep cost of acquisition low (sell online = self-service) and your customers/users happy.

Filed under // analytics saas

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July 10, 2009