Posts in brightpod

Experiment: Retargeting with PerfectAudience

For the last couple of months I have been trying PerfectAudience (PA) (a retargeting service) for Brightpod after reading about it on Okdork. This is the first time I am trying a retargeting service. Getting up and running was really easy. I ran 2 retargeting campaigns - web and Facebook. ...

Do.com shuts down, transparency and alternatives

I woke up Saturday to the news of Do.com’s shut down. This is what a Do.com customer would have felt: Open email. WTF, they are shutting down. No way, how can Salesforce shut down one of their products. What! They haven’t given me a ...

8 things I learnt after launching my SaaS app, Brightpod

Brightpod was launched on April 16th. We did what we could - wrote about it, spread it on social networks and connected with bloggers. It has been around 2 months now and I wanted to sum up some stuff that I have learnt. 1. People in beta didn’t ...

Productivity hacks of a startup dad

"Live for today because yesterday is gone and tomorrow is unknown." - Anonymous I have a two year old daughter and a┬ástartup. Over the last couple of years I have come to value a balanced life. Most startup stories would talk about gruelling hours and all-nighters. This isn’ ...

10 services to consider when starting a SaaS business

I wrote this piece for InformationWeek. Last year, we saw an opportunity in designing an app for marketing and creative teams, as most of them currently use a general purpose collaboration tool. We wanted to help them grow their business by making it easy to plan, organize and track all ...