Posts in deskaway

Building a SaaS business - 2007 vs 2013.

We built DeskAway during 2006-2007. This was my plunge into the software product business from a service business. Looking back, I am glad I had the sense to realise that SaaS/ Cloud was going to be the future of the software business. In addition, a service business can be a ...

Crazy Week

This week has been a crazy one. My daughter was ill. There is a wedding planned for my brother in early August (Indian weddings require a boatload of preparations :) ). Euro12 is keeping me up till 3am. Most importantly, I am thinking about DA2. We have rewritten new code, designed a ...

My weekly analytics Dashboards

I rarely log on to Google Analytics to check how this blog is doing. It would be good to know popular posts, monthly unique visits, bounce rate and time on site. Better, it would be great to have these emailed to me on a weekly basis so I can just ...

You win some, you lose some. Common reasons for churn in a SaaS business.

You work rigorously at getting your product shipped and aquiring customers. Then, after a month, all of a sudden you start seeing cancellations. This is one of the most frustrating parts of running a SaaS business. To add to the wound you don’t know why people cancel; UNLESS you ...

Why the Summify shutdown pissed me off?

Before I left on my trip last week TechCrunch reported that Summify announced that it was being bought by Twitter. I had started using Summify for a few weeks now and it was my goto place in the mornings to catch up on popular news. Earlier, I used to weed ...