sahil parikh’s work+life stream

I get in touch with everyone who signs up on DeskAway and make sure that the service is working out well for them. When Erik Felsted received my email, he replied back:

I truly love your product so far.  In fact, my partner and I have an Internet Marketing training program called http://paidin14days.com. In our program content we have a few sessions on outsourcing and collaboration tools.  In fact, our Day 5 material is called "Living the 4-Hour Work Week"...we noticed that your company and product seems to follow a similar theme that we are advocating.  We were promoting Basecamp but now we would like to switch gears and promote your product instead.  We have just signed up for your affiliate program but we are looking for creatives (banner ads, etc.) to put on our site. Also, do you have an interview (video) that we could use for our site or if not could we perhaps do an interview with you sometime? Thanks for your help, Erik Felsted founder http://paidin14days.com

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Sure you know everything about YouTube, blogs, Facebook and Twitter. But did you know that you can leverage these tools to promote your startup? Prashant Rajkhowa speaks with WatConsult, FoxyMoron and DeskAway to help you understand social media marketing for your brand.

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Kevin Tea who signed up with DeskAway was running a series of small interviews with industry players on his blog Web2 and More. He was kind enough to include me as well. Here is my Q&A with Kevin.

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Raghav Soni from WATBlog, a website that tracks the Web, Advertising and Technology (WAT) Industry in India, contacted me for an email interview on DeskAway and SaaS. Read the entire interview here.

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In the last couple of months I have been meeting journalists from Indian publications and news channels as they have become eager to know more about the startup/internet/web 2.0-type culture here in India. Startups have more energy and are more interesting to cover and are moving quickly in the Indian entreprenership space. There are several news channels devoting stories just for startups and innovative technologies. Very cool. Though, Friday evening was something very different.

My wife and I were fortunate to meet Edward Iwata (bio at the end of the article), an award-winning journalist, blogger and author from Silicon Valley. Edward was down on a one-week trip to Mumbai to research his book Fusion Leaders: How Cross-Cultural Executives & Entrepreneurs are Changing the U.S. & World Economy (Jossey-Bass/Wiley, 2010), and to attend the Asian Venture Capital Journal private-equity & venture conference (www.asianventure.com) at the Grand Hyatt. We met at the Willingdon Sports Club at Mahalaxmi over some Indian chaat, dosas and juice. Edward was very interested in knowing more about the Indian startup culture, entrepreneurship in India, cross-border business models, management styles, marketing strategies that could be different from the Western-style business practices of a generation ago. I have always been very fascinated with the people from the U.S. (since I lived there for almost 8 years) and their quest for knowing more and their ability to inquire, question and dive deep into other cultures. I was very excited to meet Edward as he was from the Valley - a place where I would be living had I not moved back to India.  Though the Silicon Valley-type startup culture might not come here entirely very soon I see 2009 as being the year of innovative Indian startup companies building global businesses and products and moving up the value chain from just being a country of outsourcers and inexpensive labor. Edward was kind enough to publish our talk and a bit about my company on Venture Beat -Indian innovation thriving despite downturn and terrorism, the popular Silicon Valley blog that is ranked on the Technorati 100 and on his personal blog Cool Global Biz - Young entrepreneurs bring startup culture to Mumbai, India. The same story is now also syndicated by New York Times - Technology.

About Edward Iwata: Edward Iwata is an award-winning journalist, the blogger of CoolGlobalBiz.com, and the author of a forthcoming book on business, diversity and globalization (Jossey-Bass/Wiley, 2010). He’s a former staff reporter and contributor to USA Today, the old Hearst-owned San Francisco Examiner & Chronicle, the Orange County Register and the Los Angeles Times. Ed has covered business and the economy, the Pacific Rim, the technology industry, legal and regulatory issues, cultural and diversity subjects and other topics.

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