Posts in marketing

Not Selling Responsibly

People are selling, selling and selling all day. Cold calls, emails, sms, WhatsApp, banner ads etc. It just never ends. It interrupts. Interruptions created by these selling tactics is distasteful. When you push, push and push your marketing message to me, I move further and further away. Instead, imagine the ...

Your startup's WHY & SaaS marketing booster shots

You have worked hard for the last 3–4 months perfecting your product and are now ready to launch your app. The first thing we do is email our friends and business contacts to get initial signups. But, the next challenge is getting the app in the hands of the ...

I experienced the best form of marketing

Last week I experience the best form of marketing at work. I had written up a comprehensive blog post on the steps we took to make the DeskAway homepage loads faster. Someone put it on HackerNews and by late evening (IST) it slowly started trending to position 8 with dozens ...

Are LinkedIn Ads good for B2B Sales #SaaS #SEM #Marketing

B2B SaaS businesses work along the conversion funnel. The more topped up they are the better chance of converting more people to paid conversions. If traffic decreases, so do conversions. So, the game is in keeping the traffic coming and being topped up. Always. Besides Organic Search, Social Media and ...