Posts in Saas marketing

How Brightpod got featured on TheNextWeb and GigaOM Pro?

Technology writers are the new PR rockstars. They hold a lot of clout and can make or break your SaaS business. Every SaaS company should have a Blogger Outreach strategy (call it whatever). Seriously, if you are not reaching out to tech writers then you probably need to be fired. ...

Is simplicity a USP in a SaaS business?

Happy Monday folks! If you run a SaaS company then I highly recommend you subscribe to Peter Cohen’s monthly newsletter on SaaS Marketing. Good stuff! His latest newsletter talks about SaaS and simplicity - how everyone should focus on simple software, less features, jargon-free marketing speak, simple pricing etc. ...