The Irony of Technology
Earlier, marketing and sales took a lot of time. Today, if you have the right social media strategy, you could be sitting in your pajamas at home connecting with prospects from all over the world through search engines, Twitter, Facebook or even LinkedIn. Stuff that took days can now be done in hours. So, essentially, technolgy has helped us free time.
Though, the contrary is happening. New tools, sites, techniques and information is bombarding us from every angle. A feeling of information overload is creeping in. RSS feeds have become overwhelming and need constant pruning. LinkedIn and Facebook emails start pouring in (especially the group ones which you can turn off). Somehow, you get a feeling of being left out (and not being relevant) if you don't participate.
Take a deep breath and log off once in a while. The real world is sometimes more peaceful.
