I am an author, web entrepreneur, founder & Chief Trailblazer of Synage Software — a technology company that successfully pioneered one of India’s first home-grown SaaS products, DeskAway in 2007. My first book, The SaaS Edge (How companies can leverage Software As A Service for competitive advantage) was published by Tata McGraw-Hill in early 2011.

Things have worked out kinda well, for instance…recently, I have been named a Paragon 100 Fellow (Asia’s most inspiring young entrepreneurs and social change makers), shortlisted in BusinessWorld’s Top 30 Young Entrepreneurs in India, featured on the cover and leading story of India Today Aspire and showcased on CNBC’s prestigious TV show ‘Young Turk Innovators’.

I am currently building Brightpod — a project management software for marketing teams.

This blog has no particular schedule. I write when I want to and when I have a strong opinion about a topic, article or a broader theme. My posts range in length from a few sentences to a couple of paragraphs. I mostly write about technology, business, productivity, ideas and my experiences being an entrepreneur.

I frequently speak and write on SaaS, Cloud Computing, entrepreneurship and startups. When not in front of the computer, I spend time reading, writing, playing golf, tennis, and traveling to exotic islands with my wife and daughter.

You can follow me on twitter or get in touch via email. Oh, I am an alumni of UNC Chapel Hill Computer Science.

My Book - The SaaS Edge

How Companies Can Leverage SaaS For Competitive Advantage Published by Tata Mcgraw-Hill India.
Hardcover, 176 Pages.


It took me almost a year and a half to write this book while also managing my startup DeskAway. This book is very easy to read and very non-technical. The main theme of the book revolves around how businesses can harness the power of Software As A Service, Web 2.0 and on-demand computing to lower cost, increase efficiency and productivity. Everything is moving to the Web and so should your business!

I have setup a dedicated Facebook Page for this book where I have shared photos, reviews and updates on the book as well as occasionally interesting stories on web technologies, social media, SaaS and Cloud Computing.

The book can be purchased on Flipkart.com (India shipping only) or on Amazon.com.

Reviews // Interviews // Photos

Book Review: The SAAS Edge
Ashish Sinha, Next Big What (originally Pluggd.in), April 2011

The SaaS Edge by Sahil Parikh — Book Review
Basant Narayan Singh, Techno-Pulse, March 2011

“The SaaS Edge”: ‘Turn On’ Your Business for Competitive Advantage
Trends Updates, January 2011

Book Review — The Human Factor Magazine
January 2011

SaaS Is Recession-Friendly
Business Insider, January 2011

Exorcising eight SaaS myths
D. Murali, The Hindu, December 2010


Authored my first non-technical, easy-to-read book on Software As A Service and Cloud Computing for businesses.

The SaaS Edge — How companies can leverage Software As A Service for competitive advantage.

Hardcover, 176 pages, Published by Tata McGraw-Hill India.
December 2010

BusinessWorld’s Top 30 Young Entrepreneurs
The Promising Entrepreneur Awards 2010 is Businessworld’s unique initiative for showcasing young and promising entrepreneurial talent in India.Paragon 100 Fellow
Asia’s most inspiring young entrepreneurs and social change makers by The Foundation for Youth Social Entrepreneurship (FYSE).

CNBC Young Turk Innovator
Show-cased on CNBC’s prestigious Young Turk Innovator show hosted by Shirin Bhan.

Cover of India Today — Aspire
Featured in the cover story ‘Young Guns”.

Spirit of Entrepreneurship: E-managing Projects
Business Section, Times of India.