I have been an entrepreneur for the last 14 years. There have been times when I have been torn between growing my company to the VC-backed levels or to remain small but highly profitable. I know I would mostly lean to the latter (I value my independence and freedom a lot) but the “growth at any cost mindset” seems like the evil twin that keep surfacing in books, lessons and talks. When I meet people at social gatherings, the common question asked is not how much profit you have made by how many people work under you and how fast you are growing!
I came across the Company of One book on one of the blogs and immediately decided to read it. It 100% resonated with me. I love building software and earning while I sleep (passive recurring income). I love my free time to pick up a sport, travel or just to have a balanced life. I don’t want to be locked into a 9-5, clock-in clock-out culture. Autonomy and independence to work from anywhere, anytime is paramount. A lean company that is small and profitable is something that is just the perfect fit.
This book is an encouragement to all the other entrepreneurs who want to remain small yet profitable — we can choose to design our work around our life!