Fast Software

Read this piece today - Fast Software, the Best Software.

Software that’s speedy usually means it’s focused. Like a good tool, it often means that it’s simple, but that’s not necessarily true. Speed in software is probably the most valuable, least valued asset. To me, speedy software is the difference between an application smoothly integrating into your life, and one called upon with great reluctance.

Speed and reliability are often intuited hand-in-hand. Speed can be a good proxy for general engineering quality. If an application slows down on simple tasks, then it can mean the engineers aren’t obsessive detail sticklers. Not always, but it can mean disastrous other issues lurk. I want all my craftspeople to stickle.

I love software that does this: Software that unbloats over time. This should be the goal of all software. The longer it’s around, the more elegant it should become. Smooth over like a river stone.

But why is slow bad? Fast software is not always good software, but slow software is rarely able to rise to greatness. Fast software gives the user a chance to “meld” with its toolset. That is, not break flow.

It feels — intuitively — that software (beyond core functionality) should aim for speed. Speed as a proxy for efficiency. If a piece of software is becoming taurine-esque, unwieldy, then perhaps it shouldn’t be a single piece of software. Ultimately, to be fast is to be light. And to be light is to lessen the burden on someone or some task. This is the ultimate goal: For our pocket supercomputers to lessen burdens, not increase them. For our mega-powered laptops to enable a kind of fluency — not battle, or struggle — of creation.

Such a brilliant essay. Agree 100%. Fast software makes the user feel good about themselves.

How happy was the Brightpod team last month?

Brightpod Love

February was a busy month for all of us here at Brightpod. Honestly, which month isn’t? We made many updates to Brightpod. We deploy code on a daily basis. We told ourselves that we are not going to be playing the feature game. What we are going to focus on is just one thing: whether people love using out software the way it is today. Another question we keep asking ourselves is — “Can we help improve the way people work and manage their digital marketing campaigns?”

Soon came in the reviews from top technology blogs. This put a smile on our face and gave a sense of achievement — it is always good to hear good things about your product from other people. After putting in so much work for 10 months we were hungry for feedback.

Stowe Boyd of GigaOm Pro, in his post Brightpod is a small and simple work media tool worth looking at mentioned…

“Brightpod is a new small and simple work media application that delivers minimum functionality with maximum simplicity. It could be a textbook example for the minimum viable product, in a clean and intuitive design.”

Abhimanyu Ghoshal of TheNextWeb, in his article Synage Software’s Brightpod, a collaboration app for digital marketers, readies for launch mentioned…

“Using Brightpod is dead simple and doesn’t need much time to get used to. It’s a great tool to cut down on all the confusion and clutter caused by long email chains while working with teams and clients on the same project. Plus, its neat and clean UI is a joy to use. I manage a handful of social media accounts for clients, and would love to be able to reroute all their correspondence through Brightpod to make things easier.”

Ashish Sinha of NextBigWhat, in his article BrightPod Brings a Bright Perspective to Task Management for Digital Marketers mentioned…

“Well, the answer lies in the very fact that most of the project management tools are designed for generic use-cases and configuring them to match your requirement is a tough task. What BrightPod brings to the table is a super simplified user experience — apart from the fact that the product is simple to use (even marketers can use it!) as opposed to others like Asana which are mostly meant for tech community.”


And then there was some love from people on Twitter…

March will be even bigger.

We’ll keep you updated via this blog and @brightpodapp on Twitter. Do get in touch with me ( if you would like to know how to bring some method to madness and grow your business.